Keynote Speech
Intialized order of presentation
Prof. D. J. (Dongjun) Wu (吴东军)
Georgia Institute of Technology
Topic
Leveraging Network Effects for Connected Products: Strategies and Implications for the Value Chain
Abstract
This paper explores how value chain participants can leverage the potential business value brought by network effects of connected products subject to marginal production costs. We examine a classic two-tier value chain of a connected product exhibiting network effects. We first present a benchmark model of a decentralized value chain operated through the wholesale price contract and demonstrate how the presence of network effects improves profitability and efficiency. We then explore two representative strategies that value chain participants can use to further exploit the value of network effects: network expansion and engineering network strength. We find that these two strategies have a complementary relationship with each other as the marginal production cost of the product decreases. We also investigate the impact of adopting these strategies on the efficiency loss of the decentralized value chain. The results suggest that both approaches could lead to increasing or diminishing value chain efficiency, and a decentralized value chain could result in larger social welfare under network effects.
(Joint work with Zhuoran Lu, Yifan Dou, Fudan University, and Jian Chen, Tsinghua University)
Speaker Bio
D. J. Wu is the Ernest Scheller Jr. Chair in Innovation, Entrepreneurship and Commercialization, Professor of Information Technology Management, and Area Coordinator in Information Technology Management at the Scheller College of Business, Georgia Institute of Technology. He received his Ph.D. from the Wharton School, University of Pennsylvania. Dr. Wu's current research interests include economics of digital innovation and transformation, digital business model innovations, platform ecosystems, enterprise information technology, IT contracting, online auctions, economics of cloud computing, and machine learning.
Dr. Wu's recent work has been published in premier academic journals including Management Science, Information Systems Research, Manufacturing and Service Operations Management (M&SOM), and MIS Quarterly. Dr. Wu's research won the “Best Paper in Valuing IT Opportunities” award, the “Best Paper in Web-Based Information Systems and Applications” award at the 2006 International Conference on Information Systems (ICIS), and the Runner-Up Best Conference Paper Award at the 2009 ICIS. He received the Linda and Lloyd L. Byars Award for Faculty Research Excellence in 2013 and in 2017, Scheller College of Business, Georgia Institute of Technology. Dr. Wu won the 2014 Dean's Award for Teaching Excellence, as well as the 2016 Class of 1940 Course Survey Teaching Effectiveness Award. He was selected as the 2017-2018 Hesburgh Award Teaching Fellow and the 2018-2021 Georgia Tech Provost Teaching and Learning Fellow by Georgia Tech's Center for Teaching and Learning.
Dr. Wu serves as a department editor for Management Science (Information Systems). He is a past senior editor for Information Systems Research. He is also the past senior editor for Production and Operations Management (Management of Technology, 2007 - 2017), and the past associate editor for Manufacturing and Service Operations Management (2010 - 2014). Dr. Wu received the Management Science Editor-in-Chief Certification of Appreciation in 2008, and the Management ScienceAssociate Editor Meritorious Service Award in 2010, 2013, 2014 and 2019. In addition, Dr. Wu received the Manufacturing and Service Operations Management (M&SOM) Associate Editor Meritorious Service Award in 2014, and the best reviewer award for 2006 INFORMS Conference on Information Systems and Technology.
Prof. Jian Chen (陈剑)
Tsinghua University
Topic
Green Disposable Packaging Strategy under Consideration of a Customer Pro-Environmental Behavior
Abstract
Plastic pollution has become one of the most pressing environmental issues. Packaging contributes to 40% of global plastic waste. The total value of the global packaging market was over $1 trillion in 2021. A growing number of firms are encouraging consumers to participate in `Bring-Your-Own-Container' (BYOC) behavior for reducing single-use packaging waste. In this talk, we build a game model to study a firm's joint decisions on BYOC, disposable packaging choice and communication and their implications on the environment. The main results are as follows. First, allowing BYOC reduces the firm's incentive to make fraudulent green claims about its disposable product packaging; however, BYOC implementation may harm the overall environment while improving the firm's profit. Second, the adoption of third-party certification for green disposable packaging is an effective remedy to mitigate the negative environmental impact of BYOC. However, when reusable packaging has better environmental performance than green disposable packaging, adopting certification (either voluntarily or due to government mandates) may cause a negative impact on the environment. Furthermore, we offer operational insights on how firms should make joint decisions on BYOC, disposable packaging choice and communication and how governments should regulate firms' green claims when firms start to allow BYOC.
(Joint work with Yunlong PENG and Fei GAO)
Speaker Bio
Professor Chen joined the School of Economics and Management, Tsinghua University in 1989. Currently, he is the Lenovo Chair professor at the Department of Management Science and Engineering in the School of Economics and Management, Tsinghua University. He is also director of the Research Center for Contemporary Management, Key Research Institute of Humanities and Social Sciences at Universities of MOE.
He studied issues in supply chain management, e-business, business intelligence and decision analysis, forecasting and optimization techniques. Professor Chen has published over 200 papers in high level journals, such as Management Science, Manufacturing and Service Operations Management, Production and Operations Management, Journal of Operations Management, IEEE Transactions, Systems Engineering-Theory & Practice, Journal of Management Science in China, etc, and six books. He has been a principal investigator for over 50 grants of National Science Foundation of China, Ministry of Education, Ministry of Science and Technology, governmental organizations and companies. His research achievements have been widely concerned by scholars all around the world. Based on Google Scholar database, his work has been cited over 10,000 times. A number of his research reports have been adopted by the People's Bank of China, IBM and other government departments and enterprises. He has also been invited to present several Keynote/Plenary lectures at International Conferences.
Prof. Chung Piaw Teo (张俊标)
National University of Singapore
Topic
Beyond Algorithms: Real-World Impact of OR in Operations
Abstract
In an era where the digital transformation of industries is not just an advantage but a necessity, Operational Research (OR) stands at the forefront of this revolution, offering robust, optimized solutions to complex real-world problems. This talk delves into the practical applications of OR, transcending theoretical models to address tangible challenges and new research opportunities in critical sectors.
Speaker Bio
Chung Piaw TEO is Provost’s Chair Professor and Executive Director of the Institute of Operations Research and Analytics (IORA) in the National University of Singapore. Prior to the current appointments, he was a Head of Department, Acting Deputy Dean, Vice-Dean of the Research and Ph.D Program as well as Chair of the Ph.D Committee in the NUS Business School.
He was a fellow in the Singapore-MIT Alliance Program, an Eschbach Scholar in Northwestern University (US), Professor in Sungkyunkwan Graduate School of Business (Korea), and a Distinguished Visiting Professor in YuanZe University (Taiwan). He is currently spearheading an effort to develop the IORA, as part of the University’s strategic initiatives in the Smart Nation Research Program, as well as a department editor for MS (Optimization), and a former area editor for OR (Operations and Supply Chains).
He studied issues in service and manufacturing operations, supply chain management, discrete optimization, and machine learning. He has also served on several international committees such as the Chair of the Nicholson Paper Competition (INFORMS, US), member of the LANCHESTER and IMPACT Prize Committee (INFORMS, US), Fudan Prize Committee on Outstanding Contribution to Management (China).
Junting Dong (董军庭)
Fujian Makeng Mining Group
Topic
Smart Mining
Speaker Bio
General Manager and Chief Engineer of Fujian Makeng Mining Co., Ltd., and Deputy Secretary of the Party Committee. He graduated from the Mining Engineering major at Kunming University of Science and Technology in 2005.
He presided over starting the construction and production operation of the Makeng Iron Mine's 5 million tons/year mining project, and established a technical management system. This project reached a production capacity of 5 million tons/year in 2020 and has been continuously stable to date.
He won the second prize of the Science and Technology Award of the China Nonferrous Metals Industry Association by leading the change of filling mining methods below the 200m level, solving the technical problems of underground large flow, high concentration, low cost filling and large multiple line self-flow transportation.
He led the technical research and innovation work of Makeng Mining, which obtained 9 invention patents and 99 utility model patents. Particularly the invention patent "Identification and Control of Water Hazards in Complex Karst Water-Rich Orebodies and Key Technologies Applications of Water Control Mining" won the second prize of the Science and Technology Award of the China Gold Association.
Huolong Ye (叶火龙)
JOMOO Kitchen & Bathroom Co.,Ltd
Topic
JOMOO Digital Transformation
Speaker Bio
General Manager of Digital Management Center. Fuiian Province High-level Talents B, Xiamen Youth Bicentennial innovative Talents, Xiamen High-level introduced Talents B, Senior Technician, Fujian Provincial Ministry of Industry and Information Technology Assessment Experts.
With more than 17 years of practical experience in enterprise digital transformation, has led the digital transformation projects of many large enterprises such as Kansai Electric Power, Panasonic, and JOMOO, etc. Good at enterprise strategy, supply chain management, process management, project management, and implementation of large-scale lT projects, with unique insights and rich practical experience in digital transformation of large enterprises.
From 2009 to now, l has been honored as "National Top 100 Chief Information Officer" and "National Excellent ClO" for many times. In 2020, I led the implementation of the first 5G Cloud Manufacturing Lighthouse Factory in the global ceramic industry, formulated the first 5G application standard in the ceramic industry in Fujian Province, and won the highest honorary award of JOMOO "Jomoo People" in 2021.